A bold new direction for IPOS

A bold new direction for IPOS

Stockport-based creative agency IPOS, which has worked with some of the world’s leading retail, fashion, cosmetic and homeware brands over the last 18 years, has embarked on its next chapter with a fresh approach, strengthened by two new senior appointments and the...
Why brand guidelines should encourage creativity

Why brand guidelines should encourage creativity

Brand guidelines are commonly regarded as a set of rules and standards that dictate how a brand should be presented visually and verbally. While guidelines are undeniably valuable in maintaining consistency and brand recognition, there is a growing recognition that...
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