by wpx_ipos | Feb 8, 2024 | Uncategorized
As marketers we are often faced with a mountain of potential metrics and data points to focus on and it can be daunting deciding where to invest our time and energy. After nearly two decades of working in the retail industry, here’s our rundown on the essential...
by wpx_ipos | Feb 8, 2024 | Uncategorized
In today’s fast-paced and digitally driven world, traditional brick-and-mortar stores are faced with the challenge of adapting to changing customer expectations. Consumers no longer seek mere transactions; they seek more memorable experiences that go beyond the simple...
by wpx_ipos | Feb 8, 2024 | Uncategorized
At IPOS we have had the privilege of working closely with the Gen Z audience, a vibrant and dynamic group, known for their tech-savviness, social consciousness, and unique consumer behaviour, they have reshaped the retail landscape and expect more from it. This...
by wpx_ipos | Feb 8, 2024 | Uncategorized
The use of artificial intelligence (AI) in creative agencies has seen a steady increase over the past few years. AI is changing the way we think about creativity and its impact on the creative process. There are many ways in which creative agencies can utilise AI to...
by wpx_ipos | Feb 8, 2024 | Uncategorized
Behavioural science is a specialist field that studies human behaviour, thought and decision-making. It combines psychology and sociology to understand how people think, feel and act in different situations and environments. Behavioural science can be useful in a...
