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Where brands come to life

Chat with Izzy

“Hi there, if you’re a creator wanting to chat about your next career steps or a brand looking to hook-up with the latest talent, then drop me a line or give me a call – we’re here to help!”

0161 477 8501

07842 444 174

Izzy Field

Chat with Phil

“Hi, great to meet you. I’m Phil and together with Alex we run the IPOS ACTIVATE pillar, making sure all our customer projects run like clockwork. If want to talk anything activations-based, then give me a shout.”

0161 477 8501

07985 208 276


Chat with Phil

“Hi, great to meet you. I’m Alex and together with Phil we run the IPOS ACTIVATE pillar, making sure all our customer projects run like clockwork. If want to talk anything activations-based, then give me a shout.”

0161 413 6230

07852 711 085


Chat with Scott

“Hey, I’m Scott, Head of IPOS CREATE. If you’d like to chat anything creative, then please give me a shout. We’re a friendly team with years of experience.”

0161 507 1470
07741 556 603
Scott Waldron

Chat with Tim

“Hi, I’m Tim and I lead the IPOS IGNITE pillar, helping brands just like yours at the earliest stages in your creative journey. I’m always up for a chat, so drop me a note or give me a call.”

0161 477 8501

07842 444 173


Tim Nash

Embracing Artificial Intelligence (AI)

Home5 Blog / latest news5Embracing Artificial Intelligence (AI)

The use of artificial intelligence (AI) in creative agencies has seen a steady increase over the past few years. AI is changing the way we think about creativity and its impact on the creative process. There are many ways in which creative agencies can utilise AI to improve their process, output, and creativity.

One of the primary benefits of using AI in creative agencies is the ability to automate mundane tasks. This allows creative teams to focus on higher-level tasks such as ideation, strategy and concept development. By automating repetitive tasks such as image and video editing, AI can significantly speed up the production process, freeing up more time for creative work.

Another way in which AI can be used to improve creativity is by providing new sources of inspiration. AI algorithms can be trained to recognise patterns and generate new content based on existing styles, designs and trends. This can provide creative teams with fresh ideas and new perspectives on their work, leading to more innovative and original solutions. Take the below for example, all the images have been created by AI and tweaked by the internal IPOS Design creative team. By carefully and intentionally art directing the software a rich and varied library of images has been produced quickly and to a high standard that acts as a spring board for further conversation and idea generation.

The use of AI in creative agencies can also lead to improved efficiency and accuracy in project management. AI algorithms can track progress and monitor timelines, allowing project managers to identify and resolve any potential issues before they become problems. This helps to keep projects on track and ensures that deadlines are met, which benefits both the agency and its clients.

In addition to these benefits, the use of AI in creative agencies also has a positive impact on clients. The use of AI leads to faster and more accurate production, which translates into lower costs and faster turnaround times. AI can also provide clients with more personalised experiences, by customising content based on their preferences and needs.