IGNITE Live – September 2024
Subject: Imagineering’ your future brand campaigns
Location: Virtual (online)
Date: Thursday 12th September 2024
Time: 2 – 3pm (GMT, London)
In our third roundtable of the year, Tim and Scott looked at the power of connected thinking, discussing how the most successful brand campaigns have been conceived with a wider narrative that delivers on multiple touchpoints (for example with Jacquemus).
They looked at a range of successful campaigns and explored the importance of the wide narative. CREATE lead, Scott also shared some thoughts on AI can help shape the narative and generate early conceptual ideas that can be used to share campaign ideas internally amongst stakeholders.
Agenda
– Introduction and Scene Setting by Tim Nash
– Short presentation: “The Power of Connected Thinking”
– Using AI for early campaign ideation
– Moderated Discussion
– Interactive Activity
– Closing Remarks / Wrap-up
This roundtable has now ended. Thanks to everyone who registered and got involved.
You can watch a recording of the event below.