Blog
The Asian influence on Western Social Media
Have you noticed your favourite UK influencer suddenly sporting a 'glass skin' glow? Or your go-to fashion brand hosting a live shopping event that feels straight out of a Shanghai livestream?...
The Rise of Brand Collabs: How Strategic Partnerships Are Shaping the Future
Brand collaborations have come a long way from simply co-branded products. Today, they’re powerful tools that allow businesses to extend their reach, redefine their identities, and create immersive,...
Looking Ahead in 2025: Shaping the Future of Retail Strategy
This LIVE event was an inspiring start to the 2025 series, delving into the evolution of retail strategies and how brands can captivate and retain customer attention. Our experts Samm Lloyd, Tim...
Global Trends Shaping the Future of Retail Strategies: Insights from IGNITE LIVE
As 2024 wraps up, our IGNITE LIVE session provided a fascinating glimpse into the global trends shaping retail strategies for 2025. Presented by Tim Nash and Sam Lloyd, they discussed the evolution...
Harnessing the Power of Sensory Experiences in Retail: Key Insights from IGNITE Live
In a world where brands strive to stand out, creating a memorable customer experience is no longer optional—it’s essential. The recent IGNITE Live session hosted by IPOS explored the value of...
When Should You Consider Management Services as a Creator?
As a creator, you're at the heart of your own brand. You’ve got your content down, your audience is growing, and brands are starting to notice. But at what point do you consider getting some help...
Social Media Trends You Can’t Ignore in Q4 2024: What Creators and Brands Need to Know
As we move into the final quarter of 2024, it’s crucial to know what’s gaining traction across platforms and how to adjust your content strategies accordingly. Below, we break down the biggest...
A Real Zest for Retail’s Reinvention
How brands can navigate the great consumer disconnect
What does this mean for PR and marketing professionals looking to connect to their audience? In this article, Izzy Field, Head of ENGAGE and Talent at IPOS, considers how brands can continue to work...
Technology in Physical Retail: Enhancing Experience, Not Replacing It
Written by Tim Nash, Head of IGNITE. Tim is a visionary retail influencer helping to reshape the industry. Through challenging norms and curating Shop Drop Daily, he spotlights global innovations in...