Blog
Harnessing the Power of Sensory Experiences in Retail: Key Insights from IGNITE Live
In a world where brands strive to stand out, creating a memorable customer experience is no longer optional—it’s essential. The recent IGNITE Live session hosted by IPOS explored the value of...
When Should You Consider Management Services as a Creator?
As a creator, you're at the heart of your own brand. You’ve got your content down, your audience is growing, and brands are starting to notice. But at what point do you consider getting some help...
Social Media Trends You Can’t Ignore in Q4 2024: What Creators and Brands Need to Know
As we move into the final quarter of 2024, it’s crucial to know what’s gaining traction across platforms and how to adjust your content strategies accordingly. Below, we break down the biggest...
A Real Zest for Retail’s Reinvention
How brands can navigate the great consumer disconnect
What does this mean for PR and marketing professionals looking to connect to their audience? In this article, Izzy Field, Head of ENGAGE and Talent at IPOS, considers how brands can continue to work...
Technology in Physical Retail: Enhancing Experience, Not Replacing It
Written by Tim Nash, Head of IGNITE. Tim is a visionary retail influencer helping to reshape the industry. Through challenging norms and curating Shop Drop Daily, he spotlights global innovations in...
A bold new direction for IPOS
Stockport-based creative agency IPOS, which has worked with some of the world’s leading retail, fashion, cosmetic and homeware brands over the last 18 years, has embarked on its next chapter with a...
Why brand guidelines should encourage creativity
Brand guidelines are commonly regarded as a set of rules and standards that dictate how a brand should be presented visually and verbally. While guidelines are undeniably valuable in maintaining...
Measuring campaigns: Metrics to track & analyse
As marketers we are often faced with a mountain of potential metrics and data points to focus on and it can be daunting deciding where to invest our time and energy. After nearly two decades of...
Transforming retail: The power of experiential shopping
In today’s fast-paced and digitally driven world, traditional brick-and-mortar stores are faced with the challenge of adapting to changing customer expectations. Consumers no longer seek mere...