Blog
How brands can navigate the great consumer disconnect
What does this mean for PR and marketing professionals looking to connect to their audience? In this article, Izzy Field, Head of ENGAGE and Talent at IPOS, considers how brands can continue to work...
Technology in Physical Retail: Enhancing Experience, Not Replacing It
Written by Tim Nash, Head of IGNITE. Tim is a visionary retail influencer helping to reshape the industry. Through challenging norms and curating Shop Drop Daily, he spotlights global innovations in...
A bold new direction for IPOS
Stockport-based creative agency IPOS, which has worked with some of the world’s leading retail, fashion, cosmetic and homeware brands over the last 18 years, has embarked on its next chapter with a...
Why brand guidelines should encourage creativity
Brand guidelines are commonly regarded as a set of rules and standards that dictate how a brand should be presented visually and verbally. While guidelines are undeniably valuable in maintaining...
Measuring campaigns: Metrics to track & analyse
As marketers we are often faced with a mountain of potential metrics and data points to focus on and it can be daunting deciding where to invest our time and energy. After nearly two decades of...
Transforming retail: The power of experiential shopping
In today’s fast-paced and digitally driven world, traditional brick-and-mortar stores are faced with the challenge of adapting to changing customer expectations. Consumers no longer seek mere...
Unveiling Gen Z’s desires: Retail insights
At IPOS Design we have had the privilege of working closely with the Gen Z audience, a vibrant and dynamic group, known for their tech-savviness, social consciousness, and unique consumer behaviour,...
Embracing Artificial Intelligence (AI)
The use of artificial intelligence (AI) in creative agencies has seen a steady increase over the past few years. AI is changing the way we think about creativity and its impact on the creative...
Understanding behavioural science
Behavioural science is a specialist field that studies human behaviour, thought and decision-making. It combines psychology and sociology to understand how people think, feel and act in different...
Getting started with brand strategy
The biggest challenge for any new brand is creating the first brand strategy. It can be a daunting task, especially if you haven’t crafted a brand strategy before. A brand strategy is vital for any...