IGNITE Live – September 2024
Subject: Imagineering’ your future brand campaigns
Location: Virtual (online)
Date: Thursday 12th September 2024
Time: 2 – 3pm (GMT, London)
Our third roundtable of the year looks at the power of connected thinking, discussing how the most successful brand campaigns have been conceived with a wider narrative that delivers on multiple touchpoints (for example with Jacquemus). We’ll look at a range of successful campaigns and explore the importance of the wide narative. CREATE lead, Scott will also share some thoughts on AI can help share the narative and generate early conceptual ideas that can be used to share campaign ideas internally amongst stakeholders.
Agenda
– Introduction and Scene Setting by Tim Nash
– Short presentation: “The Power of Connected Thinking”
– Using AI for early campaign ideation
– Moderated Discussion
– Interactive Activity
– Closing Remarks / Wrap-up