Fila Disruptor 2 Campaign
With the relaunch of this 90’s classic, the FILA Disruptor 2 grabs attention and stand out from the crowd. With focus on the two bold colour-ways for this exclusive drop, this phygital campaign also draws upon the organic shapes within the shoe itself. The flowing lines and lava lamp-esque blobs represent the freedom and movement that the shoe gives to the wearer.
What We Did
What We Did
What We Did
What We Did
What We Did
What We Did
What We Did
For this project, we called upon the following IPOS pillars
Who delivered the complete project, including …
Creative | Project management | Installation
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Sales uplift (Manchester)
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Sales uplift (Liverpool)
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