footlocker

During the Paris Olympics, Foot Locker’s Heart of Sneakers campaign connected with consumers across social, digital, and physical touchpoints.

We crafted a unified story that built online through dynamic content, influencer engagement and AR experiences, culminating in an immersive, evolving retail experience at the Le Marais flagship, keeping the brand front and center throughout a Summer of Sport.

strategy
creative
digital experience
irl activation
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