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Where brands come to life

Chat with Izzy

“Hi there, if you’re a creator wanting to chat about your next career steps or a brand looking to hook-up with the latest talent, then drop me a line or give me a call – we’re here to help!”

0161 477 8501

07842 444 174

izzy.field@weareipos.com
Izzy Field

Chat with Phil

“Hi, great to meet you. I’m Phil and together with Alex we run the IPOS ACTIVATE pillar, making sure all our customer projects run like clockwork. If want to talk anything activations-based, then give me a shout.”

0161 477 8501

07985 208 276

phil.moffett@weareipos.com

Chat with Phil

“Hi, great to meet you. I’m Alex and together with Phil we run the IPOS ACTIVATE pillar, making sure all our customer projects run like clockwork. If want to talk anything activations-based, then give me a shout.”

0161 413 6230

07852 711 085

alexandra.hulston@weareipos.com

Chat with Scott

“Hey, I’m Scott, Head of IPOS CREATE. If you’d like to chat anything creative, then please give me a shout. We’re a friendly team with years of experience.”

0161 507 1470
07741 556 603
scott.waldron@weareipos.com
Scott Waldron

Chat with Tim

“Hi, I’m Tim and I lead the IPOS IGNITE pillar, helping brands just like yours at the earliest stages in your creative journey. I’m always up for a chat, so drop me a note or give me a call.”

0161 477 8501

07842 444 173

tim.nash@weareipos.com

Tim Nash

Klara First Class Shopping

The Brief

Building upon a newly formed relationship, Klarna returned to IPOS for help creating an exciting in-store landing zone as well as several window displays. The purpose of the project was to increase brand awareness of the finance service that Klarna offers.

The creative output was utilised across several stores in Schuh’s UK estate and needed to consider the visual language associated with both brands.

After a discovery session with Klarna, the strategy created a clear path for the campaign direction as well as identifying the target market. This allowed for connections to be made with the key consumer purchasing from schuh and helped our design team pinpoint the design objectives.

What We Did 

What We Did 

What We Did 

What We Did 

What We Did 

What We Did 

What We Did 

For this project, we called upon the following IPOS pillars

Who delivered the complete project, including …

Creative direction | Project management | 3D visualisation | Artwork | Production | Installation

The Process

Once in the studio, our design team was able create a range of solutions that would help achieve the goals set out in the brief.

As Klarna wanted IPOS to have creative freedom on the project, they were open to the ideas we presented and agreed that the concept of a shop-in-shop install would be a fun take on what has become a staple of the retail industry.

The shop-in-shop idea took inspiration from the 24 hour access to finance that klarna provides. This service was reinterpreted as a 24 hour convenience store complete with Klarna branded products.

The Outcome

Our account managers ensured multiple stores received an installation of the concept simultaneously, thanks to perfectly timed project management and a team of trusted installers. The campaign ran in-store for 8 weeks and delivered tremendous results.

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