Klara First Class Shopping

The Brief

Building upon a newly formed relationship, Klarna returned to IPOS for help creating an exciting in-store landing zone as well as several window displays. The purpose of the project was to increase brand awareness of the finance service that Klarna offers.

The creative output was utilised across several stores in Schuh’s UK estate and needed to consider the visual language associated with both brands.

After a discovery session with Klarna, the strategy created a clear path for the campaign direction as well as identifying the target market. This allowed for connections to be made with the key consumer purchasing from schuh and helped our design team pinpoint the design objectives.

The Process

Once in the studio, our design team was able create a range of solutions that would help achieve the goals set out in the brief.

As Klarna wanted IPOS to have creative freedom on the project, they were open to the ideas we presented and agreed that the concept of a shop-in-shop install would be a fun take on what has become a staple of the retail industry.

The shop-in-shop idea took inspiration from the 24 hour access to finance that klarna provides. This service was reinterpreted as a 24 hour convenience store complete with Klarna branded products.

The Outcome

Our account managers ensured multiple stores received an installation of the concept simultaneously, thanks to perfectly timed project management and a team of trusted installers. The campaign ran in-store for 8 weeks and delivered tremendous results.