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Where brands come to life

Chat with Izzy

“Hi there, if you’re a creator wanting to chat about your next career steps or a brand looking to hook-up with the latest talent, then drop me a line or give me a call – we’re here to help!”

0161 477 8501

07842 444 174

izzy.field@weareipos.com
Izzy Field

Chat with Alice

“Hi, great to meet you. I’m Alice and I run the IPOS ACTIVATE pillar, making sure all our customer projects run like clockwork. If want to talk anything activations-based, then give me a shout.”

0161 507 1473

07375 408 218

alice.bew@weareipos.com

Chat with Scott

“Hey, I’m Scott, Head of IPOS CREATE. If you’d like to chat anything creative, then please give me a shout. We’re a friendly team with years of experience.”

0161 507 1470
07741 556 603
scott.waldron@weareipos.com
Scott Waldron

Chat with Tim

“Hi, I’m Tim and I lead the IPOS IGNITE pillar, helping brands just like yours at the earliest stages in your creative journey. I’m always up for a chat, so drop me a note or give me a call.”

0161 477 8501

07842 444 173

tim.nash@weareipos.com

Tim Nash

New Balance X END.

New Balance, in collaboration with END. clothing, were looking to create a distinct consumer moment that would celebrate the 40 years of the Made in U.K collection and the Flimby factory where the products are made. The aim was to engage with their local community as the new store opened in Manchester.

IPOS Design created the narrative of “The Before, Breaking and Beyond”, a space which shone a light on:

The Past – offering consumers an opportunity to see archived products and collector pieces, up-close and to gain an insight into the thinking, process and provenance of New Balance MiUK range.

The Present – a dedicated zone for consumers to interact with the latest products on offer.

The Future – a space that captures the consumer imagination and offers the opportunity to host a dedicated talk on launch night.

What We Did 

What We Did 

What We Did 

What We Did 

What We Did 

What We Did 

What We Did 

For this project, we called upon the following IPOS pillars

Who delivered the complete project, including …

Creative Direction | Project Management | Design | Photography

Early render of the “Before, Breaking and Beyond” concept

After all parties approved the concept, IPOS Design managed the production and installation of the activation zone, as well as the curation of the historic pieces.

The modular pod system was introduced as the Aluminium box section was sympathetic to the store’s interior but also added flexibility to help direct the viewer around the space and helped communicate the campaign story.

During the time that the installation lived in the space, there were multiple marketing activities that added to the customer experience. Both online interviews and in-store talks were based around one of the key designers of the MiUK range, Sam Pearce. To read the full “writing the future of New Balance MiUK’ interview, visit the END. feature page here.

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