OFFICE x New Balance RC30 Campaign
The brief
To promote the New Balance RC30 with the OFFICE audience across the UK.
The idea
Inspired by the unusual construction of the RC30 trainer, our goal was to think differently about the traditional marketing approach and delve into the lives of real individuals who embody the spirit of creativity and self-expression. The idea was simple, to resonate with audiences by producing captivating video stories that showcase the individuality of those who stand out in cities across the UK.
We produced 3 stories of creative females living in Glasgow, Manchester and London, sharing a day in their life, in the hope of inspiring, educating and forming genuine connections between the brand and its audience.
What We Did
What We Did
What We Did
What We Did
What We Did
What We Did
What We Did
For this project, we called upon the following IPOS pillars



Who delivered the complete project, including …
Creatove Direction | Project Management | Design Management
Sophie’s Story
Sophie Mahandru is a floral designer based in Glasgow, Scotland. She creates bespoke floral displays for a range of events and individual commissions.
Her story starts with the collection and preparation of locally sourced flowers and we follow her to her studio where she works on her latest project.
Watch her story below.



Angelica’s Story
Angelica Miles is a fashion stylist based in Manchester, England. She is influenced by street culture and 00’s rap and hip-hop.
We follow her day as she moves across the city catching up with friends, collecting references, sourcing products and customising pre-loved garments.
Watch her story below.



Charlotte’s Story
Charlotte Illedge is a fashion designer, content creator and vintage store owner based in London, England.
Charlotte’s day starts with walking her beloved dog to clear her mind and get ready for a day of vintage shopping, museum visits, hitting up the local delis and creating.
Watch her story below.



Once each story had been created and relevant campaign shots we captured, IPOS we able to shape how these messages we communicated across social platforms, online and even in-store rollouts.



Special Thanks
Alice Bew – Project Manager
Scott Waldron – Creative Lead
Holly McCandless-Desmond – Photographer
Caitlin Ricaud – Videographer
Benjamin Wong, Frank Hammond – Gaffer
Shauna McGregor – Stylist
Isabell S – Hair and Makeup
Sophie Mahandru, Angelica Miles, Charlotte Illedge – Talent
The OFFICE team
New Balance