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Where brands come to life

Chat with Izzy

“Hi there, if you’re a creator wanting to chat about your next career steps or a brand looking to hook-up with the latest talent, then drop me a line or give me a call – we’re here to help!”

0161 477 8501

07842 444 174

Izzy Field

Chat with Phil

“Hi, great to meet you. I’m Phil and together with Alex we run the IPOS ACTIVATE pillar, making sure all our customer projects run like clockwork. If want to talk anything activations-based, then give me a shout.”

0161 477 8501

07985 208 276


Chat with Phil

“Hi, great to meet you. I’m Alex and together with Phil we run the IPOS ACTIVATE pillar, making sure all our customer projects run like clockwork. If want to talk anything activations-based, then give me a shout.”

0161 413 6230

07852 711 085


Chat with Scott

“Hey, I’m Scott, Head of IPOS CREATE. If you’d like to chat anything creative, then please give me a shout. We’re a friendly team with years of experience.”

0161 507 1470
07741 556 603
Scott Waldron

Chat with Tim

“Hi, I’m Tim and I lead the IPOS IGNITE pillar, helping brands just like yours at the earliest stages in your creative journey. I’m always up for a chat, so drop me a note or give me a call.”

0161 477 8501

07842 444 173


Tim Nash

schuh “Sell Your Soles” Campaign

The Brief

Protecting the health of our planet is one of IPOS’s core values.
So when our long-term client, footwear retailer schuh, invited us to help them drive the impact that their ‘Sell your soles’ sustainability campaign had on their customers across multiple stores, we were excited to take on the challenge.

The central idea for the campaign is that customers are asked to donate their unwanted shoes and receive a £5 voucher to spend on their next pair in return. All donated shoes are collected from store, categorised and either cleaned for resale in various outlets or broken down for remanufacture. The revenue generated from this activity is donated to the Word Land Trust who plant and care for new trees across the world.

What We Did 

What We Did 

What We Did 

What We Did 

What We Did 

What We Did 

What We Did 

For this project, we called upon the following IPOS pillars

Who delivered the complete project, including …

Creative direction | Design | Photography | Project management | Art-working | Installation

The Outcome

The project was a huge success resulting in the donation of many pairs of shoes (over 1000 units during the first installation) and the planting of trees in Borneo, Brazil, Ecuador and Kenya (in partnership with the World Land Trust and their Plant A Tree programme) together with the increased awareness of schuh as an environmentally conscious retailer. IPOS also had the foresight to create the installations in a way that would allow them to be reused in the stores multiple times when the areas became vacant, again saving time, money and resources.

The Process

The IPOS studio jumped straight to work and quickly realised an opportunity to elevate the existing campaign imagery by placing more focus on the unwanted shoes, which all had their own backstory. The use of considered product styling and utilising the in-house photography set-up, based at our head office, a series of beautiful product portraits were created, ready to push the campaign to the next level.

The creative direction that IPOS provided to schuh helped them realise the strength of the using the donated shoes combined with live plants as a visual metaphor for ecological vitality and growth. This was enhanced by the juxtaposition of the organic material with the clean and somewhat futurist store aesthetic . Care was taken to ensure that the attention grabbing display utilised organic materials, environmentally friendly inks and preserved plants that can be used time and time again.