The Why

Stanley and IPOS teamed up once again to form an approach that would connect with the Harrods audience during the festive season. Our answer was a Winter boutique pop-up that showcased three new, striking colourways—Cypress, Espresso, and Camel—for the Quencher H2.0 series. The exclusive designs were available only at the Harrods store and Stanley’s website, so our plan aimed to elevate the brand’s presence in the luxury retail market while creating an unforgettable shopping experience.

The How

By introducing 1.5m tall replicas of the Quencher cups into the space we served up an eye-catching photo opportunity that shoppers took full advantage of with organic content being share over TikTok. As an added bonus customers could personalise their cups with a complimentary engraving services whilst they sipped on a barista-made beverage, all within the space designed to reflect Stanley’s rugged yet stylish identity.

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