Introducing Sebina …

Sebina Hussain became a groundbreaking figure in social media in 2013, captivating British South Asian and Muslim women with her authentic content featuring fashion, beauty tips, and relatable moments from her life as a university student.

Her approachable style, attention to detail, and authenticity lead to a landmark collaboration with Estée Lauder in 2016 and she quickly became a trusted voice for campaigns with luxury brands like Armani, Viktor & Rolf, and Swarovski, along with her groundbreaking annual Eid campaigns with Clinique that set industry standards.

Beyond social media, Sebina has become a thought leader in beauty and fashion, speaking at global events like Modest Fashion Weeks, British Vogue, and the British Fashion Council. As a mother of three, she also opens up about her struggles with mental health and the pressure of perfection, fostering a genuine, friend-like connection with her audience while breaking stigmas around mental health in her community.