As we move into the final quarter of 2024, it’s crucial to know what’s gaining traction across platforms and how to adjust your content strategies accordingly. Below, we break down the biggest social trends that are making waves and how you can use them to your advantage.
1. Duo Content: The Power of Two
There’s a noticeable rise in content featuring two versions of the same thing—whether it’s size diversity like “Size 10 & Size 18 styling” or playful formats like “same style, different fonts.” For Creators, this is an exciting opportunity to collaborate with fellow influencers or friends to showcase versatility and variation in content. Brands can tap into this trend by highlighting product versatility, showcasing how one item can suit different audiences.
Tip for Creators: Grab a friend or a fellow influencer and shoot content together. Show different ways to style, use, or experience the same product.
Tip for Brands: Encourage collaborations between influencers to show how your product appeals across different demographics or styles. It’s not about copying—it’s about matching!
2. Tactile Content: Engage All the Senses
ASMR has long dominated attention-grabbing content, but in Q4, we’re seeing a rise in “tactile content” that appeals to all the senses. Think of content that isn’t just visually engaging but also makes viewers imagine the textures, sounds, and even smells of the products being featured.
Tip for Creators: Focus on close-ups, immersive product experiences, or “unboxing” moments that draw viewers into the sensory experience.
Tip for Brands: Product-centric content that highlights the sensory appeal of what you’re selling can significantly boost engagement.
3. Gen Z vs. Gen X: Humour in Juxtaposition
One of the more light-hearted trends continuing into Q4 is the humorous contrast between Gen Z and Gen X content. From differences in communication styles to opposing takes on fashion, this juxtaposition is a goldmine for entertaining and relatable content.
Tip for Creators: Explore collaborations across generations or poke fun at generational quirks. Audiences love seeing this playful contrast.
Tip for Brands: Consider how your product appeals differently to these two generations and find ways to bridge that gap with clever, humorous campaigns.
4. AI Integration: Creativity Meets Technology
AI is no longer just about analysing data—it’s becoming a tool for creativity. We’re seeing brands like Coca-Cola leverage AI in their “Real Magic” campaign, allowing users to create branded products with AI tools. Expect more brands and Creators to start experimenting with AI-powered creativity in Q4.
Tip for Creators: Explore how AI tools can help you elevate your content creation. Whether it’s automating parts of your workflow or generating new ideas, AI can give you an edge.
Tip for Brands: Don’t just use AI for data analysis—bring it into the creative process. Engage your audience by showing how AI can add value and uniqueness to their experiences with your products.
5. Authenticity, Originality, and Entertainment Still Reign Supreme
With the constant flood of content on social media, standing out is becoming increasingly difficult. The key to cutting through the noise? Staying original, authentic, and entertaining. Whether you’re a Creator or a Brand, it’s these qualities that will keep your audience engaged and coming back for more.
Tip for Creators: Focus on creating content that feels real and personal. Authenticity always resonates, especially in a crowded space.
Tip for Brands: Push the boundaries of creativity while remaining true to your brand’s voice. Audiences are quick to spot—and reject—inauthenticity.
Conclusion
As we approach the end of 2024, these trends are shaping the social media landscape. Creators and Brands alike need to adapt quickly to stay relevant, keep their audiences engaged, and maintain their edge. From duo content collaborations to AI-driven creativity, there are plenty of opportunities to explore and leverage. We’re can’t wait to see how you build these trends in to your content creation over the next few months.