Social Media Trends You Can’t Ignore in Q4 2024: What Creators and Brands Need to Know

As we move into the final quarter of 2024, it’s crucial to know what’s gaining traction across platforms and how to adjust your content strategies accordingly. Below, we break down the biggest social trends that are making waves and how you can use them to your advantage.

1. Duo Content: The Power of Two

There’s a noticeable rise in content featuring two versions of the same thing—whether it’s size diversity like “Size 10 & Size 18 styling” or playful formats like “same style, different fonts.” For Creators, this is an exciting opportunity to collaborate with fellow influencers or friends to showcase versatility and variation in content. Brands can tap into this trend by highlighting product versatility, showcasing how one item can suit different audiences.

Tip for Creators: Grab a friend or a fellow influencer and shoot content together. Show different ways to style, use, or experience the same product.

Tip for Brands: Encourage collaborations between influencers to show how your product appeals across different demographics or styles. It’s not about copying—it’s about matching!

2. Tactile Content: Engage All the Senses

ASMR has long dominated attention-grabbing content, but in Q4, we’re seeing a rise in “tactile content” that appeals to all the senses. Think of content that isn’t just visually engaging but also makes viewers imagine the textures, sounds, and even smells of the products being featured.

Tip for Creators: Focus on close-ups, immersive product experiences, or “unboxing” moments that draw viewers into the sensory experience.

Tip for Brands: Product-centric content that highlights the sensory appeal of what you’re selling can significantly boost engagement.

3. Gen Z vs. Gen X: Humour in Juxtaposition

One of the more light-hearted trends continuing into Q4 is the humorous contrast between Gen Z and Gen X content. From differences in communication styles to opposing takes on fashion, this juxtaposition is a goldmine for entertaining and relatable content.

Tip for Creators: Explore collaborations across generations or poke fun at generational quirks. Audiences love seeing this playful contrast.

Tip for Brands: Consider how your product appeals differently to these two generations and find ways to bridge that gap with clever, humorous campaigns.

4. AI Integration: Creativity Meets Technology

AI is no longer just about analysing data—it’s becoming a tool for creativity. We’re seeing brands like Coca-Cola leverage AI in their “Real Magic” campaign, allowing users to create branded products with AI tools. Expect more brands and Creators to start experimenting with AI-powered creativity in Q4.

Tip for Creators: Explore how AI tools can help you elevate your content creation. Whether it’s automating parts of your workflow or generating new ideas, AI can give you an edge.

Tip for Brands: Don’t just use AI for data analysis—bring it into the creative process. Engage your audience by showing how AI can add value and uniqueness to their experiences with your products.

5. Authenticity, Originality, and Entertainment Still Reign Supreme

With the constant flood of content on social media, standing out is becoming increasingly difficult. The key to cutting through the noise? Staying original, authentic, and entertaining. Whether you’re a Creator or a Brand, it’s these qualities that will keep your audience engaged and coming back for more.

Tip for Creators: Focus on creating content that feels real and personal. Authenticity always resonates, especially in a crowded space.

Tip for Brands: Push the boundaries of creativity while remaining true to your brand’s voice. Audiences are quick to spot—and reject—inauthenticity.

Conclusion

As we approach the end of 2024, these trends are shaping the social media landscape. Creators and Brands alike need to adapt quickly to stay relevant, keep their audiences engaged, and maintain their edge. From duo content collaborations to AI-driven creativity, there are plenty of opportunities to explore and leverage. We’re can’t wait to see how you build these trends in to your content creation over the next few months.

The Rise of Architectural Iconography

In Asia, physical stores are no longer just points of sale – they are statements. From Tiffany’s shimmering flagship in Shanghai to the immersive Dior installations that double as social destinations, architecture is now a form of brand storytelling.

Brands are using store exteriors to engage before the door opens, inviting passers-by into an experience through light, structure, and symbolism. These aren’t stores – they’re visual icons. And in a digital-first world, that impact matters more than ever.

Experience Over Transaction

Retail’s function has shifted – from the purely transactional to the emotionally transformational. 78% of shoppers in Asia now visit stores for the experience, not the purchase. These spaces are designed to connect, inspire, and resonate.

Whether it’s Dior’s beach club boutique or Tamburins’ immersive sensory journey in Seoul (created for a car air freshener, no less), the message is clear: every interaction is an opportunity for storytelling.

For IPOS, this means helping clients move beyond standalone campaigns to create branded ecosystems – spaces where every touchpoint adds up to something meaningful.

Seamless Integration of Physical and Digital

The most compelling experiences don’t force a split between physical and digital – they weave them together. In Shanghai, an On-Running collaboration used a digital floor that reacted to footsteps, transforming a static display into a living, reactive landscape.

Technology in these environments isn’t ornamental – it’s functional, immersive, and intuitive. It helps tell the story, not interrupt it.

Designed to Be Shared

Social-first design is no longer optional. Gen Z and younger millennials judge stores by their ‘Instagramability’—and brands are responding with experiences built for the scroll.
But while visual design matters, purpose trumps prettiness. The most successful spaces balance shareable moments with emotional relevance, community value, and a sense of cultural timing.

IPOS helps clients ensure that content creation isn’t an afterthought – it’s baked into the activation, with layered experiences that deliver both image and impact.

Tactical Retail: Agile, Local, Relevant

One of Asia’s most important innovations is its ability to adapt. Pop-ups and mobile experiences are launched with tactical precision – surfacing in ski resorts, beach towns, city squares – wherever the audience already is.

The impact? Triple the engagement. Lower wastage. Sharper relevance. We help clients make the most of every activation by planning smart, scalable stories that flex with seasonality, geography, and audience.

More Than Retail: It’s Lifestyle

Modern consumers don’t want to shop. They want to connect. To relax. To belong. And they want brands to create the context.
That’s why Dior’s boutique is also a beach bar. Gymshark runs fitness classes in-store. Louis Vuitton includes libraries and cafés in its spaces. Retail is becoming culture – and IPOS helps brands build the worlds that consumers want to live in.

Key Takeaways

Don’t build stores. Build icons.
Think experience-first, transaction-second.
Connect every touchpoint—physical, digital, emotional.
Be agile and tactical in where and how you show up.
Design immersive stories, not isolated moments.

At IPOS, we translate global insight into actionable brand strategy. If you’re exploring how to evolve your retail experiences – from pop-up to permanent – we’d love to help you create something remarkable.